Value-IT

International market entry strategy and action plan: when you've made the decision to expand your business internationally, first you need to define your goals. What are the financially measurable and the less hard targets? Goals and targets define strategy which concludes in an action plan which will basically set your course of actions for the next 3-5 years. Of course, an action plan for 3 years into the future can't be very detailed - but the closer the date is, the more exact tasks can be set. The farther the date, the plan will be more and more strategic.

Market and target group analysis for a given region or country: no strategy and action plan can be complete without a serious market study. Who are your competitors? How can you enter the given market? What's the purchasing power and the consumer's bargaining power? Which research and analysis company is the one looking after that region heavily? What's the nature of procurements there? Are there any cultural issues? And so on... It's a lot of information which we'll give to you. These will define your market approach.

Analysis of direct - indirect approach: once we know what and where, we need to figure out how. Do we want direct sales or through channel partners? Simple box-moving logistics or value-added reslling? Every region is different, thus each region has its own preferred business model.

Execution >>